Last updated: 23/07/2026
Amara, operated by Velura Foods (“Amara,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, place an order, contact us, or use our services.
1. Information We Collect
We may collect the following information:
- Name
- Billing and shipping address
- Email address
- Phone number
- Order and purchase details
- Payment and transaction information
- Account login details, where applicable
- Device, browser, IP address, and website usage information
- Messages, reviews, enquiries, and customer-support communications
Payment information may be processed directly by Shopify or third-party payment providers. We may not receive or store your complete card or banking details.
2. How We Use Your Information
We may use your information to:
- Process and deliver your orders
- Confirm payments and transactions
- Provide order updates and customer support
- Manage returns, refunds, cancellations, and complaints
- Prevent fraud and protect our website
- Improve our products, website, and customer experience
- Send promotional messages where you have provided consent
- Comply with legal, tax, accounting, and regulatory requirements
3. Shopify and Service Providers
Our online store is hosted on Shopify. Shopify processes certain customer information to provide its e-commerce services.
We may also share necessary information with trusted service providers, including:
- Payment gateways
- Courier and logistics companies
- Website hosting and technology providers
- Marketing and analytics platforms
- Professional advisers and government authorities where legally required
These parties receive only the information reasonably required to provide their services.
4. Cookies and Tracking Technologies
We may use cookies and similar technologies to:
- Keep the website functioning correctly
- Remember your preferences and shopping cart
- Understand website traffic and customer behaviour
- Measure advertising performance
- Improve website security and performance
You may control cookies through your browser settings or through the cookie-consent options available on our website. Disabling certain cookies may affect website functionality.
5. Marketing Communications
We may send you offers, product updates, or promotional communications where you have consented to receive them.
You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us.
6. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Complete transactions
- Provide customer support
- Maintain business and tax records
- Resolve disputes
- Meet legal and regulatory obligations
7. Data Security
We use reasonable administrative, technical, and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no online service or electronic transmission method can be guaranteed to be completely secure.
8. Your Rights
Depending on the laws applicable to you, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of eligible information
- Withdraw consent
- Opt out of marketing communications
- Raise a complaint regarding the handling of your information
To submit a privacy request, contact us using the details below. We may ask you to verify your identity before completing the request.
9. Children’s Privacy
Our website is not intended for children who are not legally permitted to make online purchases. We do not knowingly collect personal information from children without appropriate parental or guardian consent.
10. International Data Transfers
Some of our technology, payment, logistics, or service providers may process information outside India. Where this occurs, we take reasonable steps to ensure that personal information is handled securely and in accordance with applicable legal requirements.
11. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those third parties. Please review their privacy policies before providing personal information.
12. Changes to This Policy
We may update this Privacy Policy when our practices, services, or legal obligations change. The updated version will be published on this page with a revised “Last updated” date.
13. Contact Us
For questions, complaints, or privacy-related requests, contact:
Amara – Velura Foods
Address: Plot No: 339, SECTOR II, NORTH BAGALUR, (Krishnagiri), Near Bagalur Police Station, HIMAGIRI CITY, Hosur, Krishnagiri District, Tamil Nadu 635103
Email: operations@velurafoods.com
Phone: +91 98948 51407